Master Plans

Focus is the developer of several master planned communities, including Mountain’s Edge, which was the #1 fastest selling master plan in the U.S. for four straight years and remained in the top 10 fastest through a turbulent economy and into the years of sell out.

Focus is guided by a unique vision that includes a role for the land where its master plans are created. These highly livable communities are designed and branded to encourage residents to explore and enjoy the outdoors. Community trails connect public open spaces and parks, which are among the many social gathering places that bring neighbors together. This creates a sense of shared purpose that is further expressed through the spirit of giving that is entwined into the culture of the community, an effort that is led by the philanthropic example set by Focus as a community leader.

The company also believes it has a responsibility to plan for and protect the desert’s limited natural resources. It has researched and provided both residents and builders with an extensive palette of desert flora that creates lush, appealing landscapes without wasting water. This, combined with the company’s continuous evaluation of eco-friendly technological innovations and design techniques, enables Focus to create sustainable communities that will continue to thrive for generations to come. Good environmental policy has furthermore proven to be good marketing policy in this geologically spectacular region.

For Residential Land Sales Contact:
Bill Boschetto
[email protected]